(This is becoming a regular series, but hey)
In case you haven't heard, there's this lady in Westfield, Massachusetts called Ashley Kerekes. Her boyfriend gave her the nickname The Ashes. So she signed up to Twitter as @theashes.
There's a popular sporting tournament going on right now called The Ashes.
You can guess what happens next.
A month ago this girl had 300 followers. She knew absolutely nothing about cricket. Absolutely nothing. She had never been to Australia.
Today she met the Australian Prime Minister at the 5th Test in Sydney. She was flown there, for free, by Quantas. She's being put up in a hotel for free. She's getting free meals. She got free tickets. She's got 13,000 followers.
She even got to meet Aggers when she was interviewed on Test Match Special.
I'm not quite sure why Quantas at all are bothering. It's hasn't gained massive PR coverage, 13,000 followers isn't huge (merely Coates + Tait). But anyway, like I say, it's a thing.
I shall henceforth be known as The Superbowl.
Posted by: Daniel | Jan 06, 2011 at 12:53
#booming
Posted by: Marcus | Jan 06, 2011 at 15:39
Marcus, was that a Booming campaign?
Posted by: Ben | Jan 06, 2011 at 15:43
but 12,700 accidental extra followers in a few weeks? that's huge innit? stephen fry only got an extra 6,000 after his lift thing and he's kind of a big deal in some parts.
it'd be really huge if qantas would back up this little escapade with some free flights to peeps who really need it. but maybe this is a nice little entree.
Posted by: lauren | Jan 07, 2011 at 01:16
You can reach me @victorias_secret_photoshoot
Posted by: Jonathan | Jan 07, 2011 at 17:01