Apple had a nice little promotion running over Christmas. They made an App which launched on Boxing Day and 'ran' for the next 11 days.
Every day the App gave you a free gift from iTunes / the App store. Songs, videos, films, games and apps.
The app looked really nice. They managed to pull of that lovely American Christmas graphic style really well. Seriously, that's not easy to do. Hard enough in print, even harder on a device.
The animation was good. And the gifts were of a good variety.
I found myself opening the app every day to see what the gift was. Some days I even opened it up at midnight. I looked forward to opening it up. Which makes me wonder if making Apps that have something that makes you keep going back to them if the marketing challenge for 2010.
The gifts were good. I got a Robbie Williams video, a Foo Fighters video, Peter & The Wolf film, a Golf game, a Trivial Pursuit game and some other stuff.
Nicely done.
Were these the same gifts as the O2 promotion for 12 days of Christmas? If so, it's interesting how Apple did this well (and with grace), and O2 decided to batter their customers in the face with spam.
Posted by: Felix | Jan 13, 2010 at 10:41
I had it to... really nice gesture from Apple, I thought. Still playing the golf game. Is that Nat. Gallery App worth getting?
Posted by: Andy | Jan 13, 2010 at 10:45
I deleted the app when a JLS video was offered.
Posted by: joe | Jan 13, 2010 at 23:27