Remember Yoni? Him and his buddies at JWT London have started this little campaign called Use Both Sides. It encourages you to use both sides of paper. You might think that's pretty obvious, but I'll bet you don't use both sides of paper.
Anyway, you don't have to sign up or anything. You just do it. Just start using both sides of paper and we're done.
The posters look cool too.
Cheers Ben.
Everyone is invited to join our Facebook group and upload their own posters.
Posted by: yoni | Dec 08, 2008 at 10:10
It is obvious, and it seems a bit patronising. How about showing us how some of jwt's clients are reducing their packaging? The poster's are okay.
Posted by: AndrewK | Dec 08, 2008 at 10:45
unfortunately, it's not as obvious as you think... i just finished working for people whose main clients are sustainability/enviro peeps and we never printed on both sides. and the govt. still doesn't accept a double-sided doc as 'legally binding'... maybe they need some posters: "keep calm, carry on and it's OK on both sides."
Posted by: lauren | Dec 08, 2008 at 10:49
The fact the Australian Government doesn't accept a two - sided document as legally binding is in all seriousness probably the most interesting fact I wil learn all week. And it's only just gone midday on Monday too.
Posted by: Tom | Dec 08, 2008 at 12:26
Very important to use both sides of paper. I've been making these recently and Ive still got another box of paper to go through:
http://cmykern.com/?p=1579
Drop me a mail if you want one!
Posted by: James Griffin | Dec 08, 2008 at 17:46