Apple want you to share your iPhone stories with them.
I will be intrigued to see if they do anything interesting with this.
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Seems a little presumptuous. "How it's changed your life"? What if it wouldn't connect to the network and your screen got gouged two days in?
That said, I still want one.
Posted by: Alex | Aug 09, 2007 at 18:05
yeah... a little presumptuous to say the least. its just a phone for pete's sake. and its not the best there is...
Posted by: Freeza | Aug 10, 2007 at 12:11
Clearly you guys don't own an iPhone! :-P
Posted by: Nick | Aug 10, 2007 at 16:10
Sorry for a second post, but I actually think it's a cool idea. This is a very innovative product and it will indeed be interesting to see what, if anything, they do with the responses. It's not often that Apple reaches out to it's customers in this way
Posted by: Nick | Aug 10, 2007 at 16:20
Sounds like marketing bollocks to me. How many more brands does the world need that want us to go online to share and read 'consumer stories' about their products? 'Read more of Pete's story about how this shampoo has changed his life and helped him meet his new girlfriend'. Undoubtedly sold into their business as 'engaging content'. Sounds boring as hell.
Anyway, that's my story.
Posted by: Lebowski | Aug 14, 2007 at 14:06