I saw this at a meeting of Sainsbury's managers the other day and it's very unusual.
Why? Because in saying "Making Sainsbury's great again" they are admitting they're not great anymore. And that, my friends, is the first step to success.
In that one sentence they're saying;
1. we understand where this business is, where it used to be and where we want it to go
2. we know we've done some things wrong, but we're going to try and fix it
3. we're not full of motivational bullshit, we're honest and we expect you to be honest with us
4. we'll make Sainsbury's great t and we'll do it together (many, many companies would pay a fortune for that sentiment to be true)
Made those 4 words work hard, didn't they?
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