I love this Apple ad.
My jaw dropped when I first saw it.
It’s stunning. The graphic treatment of the animation is absolutely brilliant. The perfect extension of those great print ads, very now, very cool, very Apple. Once again Apple have got it exactly right.
Right towards the end the Apple logo appears to be sprayed on the screen. It’s breathtakingly sensitively done. You can see what I love so much here.
Was reading about this exact ad today, but haven´t actually seen it yet. So, I stil have no opinion on http://adweek.blogs.com/adfreak/2005/10/is_the_lugz_spo.html
Posted by: Blip | Oct 28, 2005 at 11:38
Now I do. Well, I agree that it is indeed very well done, but also quite often, no?
Did they steal from Lugz? Well, if you can steal the color orange and grafitti graphics, maybe.
Posted by: Blip | Oct 28, 2005 at 12:09