Hmmm. Not sure about this.
I had a 20 min cab ride the other day on my way to a meeting. In the back of the cab I noticed (couldn't fail to miss) this.


it's called Cabvision. Essentially it's a TV in the back of the cab. Obviously it's there to play ads, but this one had classic comedy clips and CNN latest news. I thought it looked interesting. I grabbed the remote, flicked through the channels and thought I'd watch the news, it was 8.30am and I'd been working all night in preparation for this meeting. But CNN wasn't doing it for me. So I thought I'd watch BBC comedy. Nope wasn't doing it for me. I tried the music channel. Nope wasn't doing it for me.
In the end I turned it off and went through my presentation one more time.
Which all leads to me thinking - what's the point? Who's going to watch it? It wasn't loud enough anyway. The news wasn't live it was recorded like you get on planes or on the Heathrow Express. Very annoying, surely they can do a live feed these days?
They have a similar thing to this in the US and that's shite as well.
On the Cabvision website it states "As an advertiser have you wondered how to efficiently target an ABC1, under 35, affluent audience in London?" Whoa, whoa, whoa sweet child of mine! Under 35?? Surely the majority of black cab users are over 35?
"Cabvision is a 'Total Taxi marketing solution'". What the fuck does that mean?
"allowing 1:1 communication with c1.4million young affluent consumers working full time and mobile". Hold on a minute. Black Cabs are expensive. Brilliant, but expensive. Mostly used by middle aged business men. Young? I don' think so.
Anyway, this is "Your Input Required" month. So what do you think?
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