Saw this in the Royal Opera House the other day.
I popped in looking for some inspiration. And I found some.
This is a calendar of forthcoming events and I think it's great. Rather than a standard leafet they've opted for something different and striking. It would have been cheap to print, it's really simple, it gives you the information in a quick, clear way. It's elegant. It's relevant. Pats on backs.
In Selfridges again the other day. After this, it seems that the signage gets stranger and stranger.
Exhibit A
Personal Shopping Hats? What's all that about? Does it mean you wear a hat so that the assistants know you're a genuine buyer rather than a casual browser?
Exhibit B
This needs no explanation, but it's fucking September for fucks sake. And it was 27 degrees today.
Saw this at Angel tube station. It's a whole escalator of ads for Jack Daniels birthday, all framed in these great gold picture frames. Looks cool doesn't it? I love it when advertisers take a whole escalator full of ads. Much more rewarding.
TV Advertising on a low budget.
It's creative, witty, has a simple call to action and leads to direct sales. Perfect.
Oh and it's better than most of the shit out there...
Saw this great sign. I imagine people shouting at offenders, "Get off those ancient walls!".
We're in Design Week this week. Without asking.
Seems a long way away from the days when we plagued them to try and get the slightest story in there. By the way, I'm supposed to be reading this but I've been side tracked by Piers Morgan's diary. It's a fucking great read. A bit like a tabloid in a book. You hav eto read it with a pinch of salt, but it's very interesting from a "who runs Britain" point of view.
I saw a Driving School today, called Able. This was the logo.
Don't you think it should have been like this?
Or is that too corny?
I quite like this.
I say quite, because it's not exactly Tom Eckersley. But it is immeadiate, simple and (kind of) relevant.
Christ, that's a lot of caveats.
I was in Selfridges yesterday doing some research. Went to the loo. Saw this sign on the door of the Gents.
So, the top one obviously means "men". The one at the bottom means "kids". Or rather "baby changing facilities for new Dad's". But what the hell does the middle one mean? People with no legs? Women with two canes in long, glamourous evening dresses.
I have absolutely no idea.
lastminute.com have produced a magazine
Cue rant about lastminute.com
When lastminute.com launched I was pretty excited. I thought it was a company where you could get stuff last minute. So it's Friday night, I've got loads of cash and I'm at a loose end. Fuck it, I'll go on lastminute.com and I'll be in Berlin by midnight. But, no, it's not like that at all.
And now they've brought out a magazine. How un-last minute is that? Not good at all. Their whole brand promise is based on being lastminute and they are not last minute at all. How much longer will they survive? 24 months max. You blogged it here first.
Saw this the other day. Brought to mind a few things I've been thinking about recently.
At the moment every start-up that approaches us for an identity says without fail, "We want to be like Innocent Drinks". I don't mean a few, or most, but all of them.
Now that's fine. I like Innocent a lot. I like the drinks, I like the people, I like their offices (I've been there) and I like the branding. But everyone can't be like Innocent. HSBC can't be like Innocent. BA can't be like Innocent. Tesco's can't be like Innocent.
Don't get me wrong, starting a company and aiming to be like innocent Drinks is no bad thing. It's just that when people say "We want to be like Innocent Drinks" what they really mean is "We want fantastic, consistent, witty, clever branding. You know like Innocent." Which is a different thing entirely.
Anyway, Eat Natural, are obviously trying to be like Innocent for a different reason.
I like it. Nice website too.
But what I really, really, like is all the black. Most people when faced with a start-up healthy food brand would have said, "you never use black on food products" "black is too... death" "black isn't fun" "black isn't healthy". But they didn't say that. They used black and it looks good. Pats on backs.
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